About Us

Hi there, I’m Eleanor, and I’m so glad you’ve found your way to Eve & Rue.
 For years, I’ve poured my heart into curating timeless, thoughtful pieces for women who appreciate elegance that never goes out of style. Each item you see here was selected with love and intention—designed to feel not only beautiful, but personal.

How It All Began: Eve & Rue was born from a simple idea: that fashion should honor the woman wearing it—not overwhelm her. I wanted to create a space for women over 45 to find clothing that feels familiar, flattering, and deeply comfortable—like coming home to yourself.
Guided by the spirit of old American fashion and inspired by the grace of everyday women, I built this boutique for those who value quality, story, and self-expression.

The Heart of the Brand: To me, fashion has never been about chasing trends. It’s about wearing something that reflects your strength, your softness, and your story. Whether it’s a perfectly draped blouse or a cozy knit that moves with you, each piece at Eve & Rue was chosen to make you feel confident, seen, and effortlessly elegant.

A Season of Change: After many fulfilling years, I’ve taken time to reflect—and realized it’s time for a new chapter. I’m ready to slow down and give more of myself to the people who matter most: my daughter, my family, and the quiet moments that often pass us by.
Though stepping away wasn’t an easy decision, I carry forward the memories, the connections, and the joy that this boutique has brought into my life. I’m endlessly grateful for every kind word, every order, and every shared moment of grace.

Looking Ahead: While Eve & Rue may be winding down, my love for fashion and intentional living will always be part of who I am. I look forward to wherever this path leads next—and I hope, in some way, you’ll take a piece of this story with you.
Thank you, truly, for being here.
 With love and gratitude,
 Eleanor 🤍
 Founder, Eve & Rue